Hello, my name is
Razi Haider
Growth Marketer
- razihaider694@gmail.com
- +91 7754-94-8345
About me
I turn organic search into measurable business growth.
I bridge SEO strategy & growth marketing for e-commerce brands.
Over the past 5 years I have led SEO for Feel Good Contacts, one of the UK’s leading online contact lens and eyewear retailers. From managing 85,000+ indexed pages to scaling organic traffic through technical audits, content strategy, and link building, I have built and executed SEO programmes that directly impact revenue.
I am now transitioning into a broader growth marketing role, bringing together organic acquisition, conversion thinking, and data-driven decision making. Whether it is keyword strategy, GA4 reporting, CWV optimisation, or AI-driven content workflows, I work where SEO meets real business outcomes.
I have worked with cross-functional teams across content, IT, product, and external agencies in both India and the UK.
What I do
SEO Strategy
End-to-end SEO covering technical audits, on-page optimisation, keyword research, and content planning for e-commerce and D2C brands.
Growth Marketing
Acquisition, activation, and retention strategy. Building growth loops that connect organic, paid, and lifecycle channels for measurable business impact.
Analytics & Reporting
GA4 setup, funnel analysis, attribution modelling, and performance dashboards using Looker, Power BI, and Google Search Console.
Skills
My Experience
2025-2026
Gurgaon, Hr, India
SEO Manager (Growth Focused) - Feel Good Contacts
Scaled organic revenue by +129% YoY through SEO, CRO, and funnel optimisation. Managed 85K+ indexed pages, led technical audits, A/B testing, content strategy, and cross-functional collaboration across Content, IT, UI/UX, and PR teams.
2024-2025
XpDrip (xpdrip.com) — Founder and Growth Lead
Built and ran a D2C brand end-to-end. Scaled to 7x ROAS on Meta Ads and 4x on Google Ads. Configured full GA4, GTM, and Google Merchant Centre tracking stack.
2022-2025
Noida, UP, India
Senior SEO Ex. Forest Essentials
Grew organic traffic by 70% across two domains (India and UK). Optimised product listings on Amazon, Nykaa, and Flipkart driving 18% marketplace growth. Led a small team and improved output efficiency by 25%.
2021-2022
Varanasi, UP, India
Digital Marketing Executive
MA Trading, Varanasi Managed SEO, affiliate, and influencer acquisition channels. Implemented Refersion and Upfluence to scale partnerships and revenue.
